Live Nation Buckles to Common Sense

Irving PlazaYesterday, the New York Times reported that the geniuses at corporate leviathan Live Nation, in an effort to seem less stupid, are returning the rightful name of “Irving Plaza” to the hallowed venue in New York City that their ad wizards had previously decided was better branded as “The Fillmore New York at Irving Plaza.”  I can’t imagine the outrage if a similar corporate vanilla-ization of the 9:30 Club, The 40 Watt Club, Whisky A Go-Go, or any other prominent venue was rebranded by corporate monkeys. The Live Nation – Ticketmaster merger, however, remains a travesty for consumers and bands alike.

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